Noises

“Talk to your customer” — is always be a mantra of startups these days, but sometimes it could be harmful if you can’t handle the noises.

When you talk to them, everything they said all seems like a good idea and a new exciting opportunity you can’t wait to start kicking it off to your product, especially if current features are not working well. Every features you asking to them, they would say Yes. They want
everything because they don’t ever want to be lacking something.

The thing you need to find out is the facts, not opinions, 80% of customer voices are raw and it’s your job to extract them. Don’t talk to customer if you can’t handle the noises.